Technology Innovation vs. Value Innovation


“Technology Innovation” has always stood at the core of value creation. The market has certainly awarded those companies that excel at innovation. Companies have established discreet processes to systematize and drive innovation throughout their organization. Ideation, stage gates, and launch plans, the essential building blocks for innovation, are commonplace across product development and R&D teams.

Companies that seek to grow beyond their current revenue trajectories need to look beyond technology innovation and develop the tools and systems to achieve “Value Innovation”. Value innovation aims to increase buyer value AND simultaneously reduce costs. August Brown has worked on a systematic framework that help companies define, develop, implement and systematize value innovation focused programs for specific products, business units or departments. The tools can also be implemented across an entire business.

August Brown has served technology focused companies since 2011. Contact us today for a free assessment and consultation.

The August Brown Team

© 2020 by August Brown, LLC.

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